Aged Insurance Leads

Aged Insurance Leads

Aged insurance leads are an integral part of any agent’s or call-center’s tacticals sales plans.  Colby’s clients include some America’s premeir insurance carriers in health, auto, life, and ltc and increasingly we see them leveraging aged insurance leads. Aged insurance leads can yield a fantastic ROI for individual agents as well.  Let’s take a look at the difference between real-time and agend leads.

Let’s face it, most consumers who complete insurance quote forms for the first time have no idea what is about to hit them. As the industry knows, there phone is about to light up anywhere from 5 to 15 times over a period of hours, depending upon how many repeat calls might be made to the same number. A certain meaningful percentage of these insurance prospects are so overwhelmed, and quite frankly, “creeped” out by the mad rush of calls that poured from their computer and into their phone that they postpone the entire insurance buying process merely because they are so turned off, if not frightened. However, that leaves an opening.

The savvy agent who recognizes this will utilize aged leads to make a strategically-timed outbound call a week or two later.  We know of agents who go so far as to play “good cop, bad cop” and acknowledge right up front to the prospect that the agent purposely waited until after the prospect was slammed with initial calls to place his call.  By acknowledging the harrowing experience the consumer recently had engenders an immediate connection and trust with the agent whol allowed the dust to settle. The propect still possesses the same underlying need for insurance as they did a week or two prior.

The price of aged leads are a fraction of what you would pay for shared leads, and thus, when in the hands of a savvy and disciplined agent, can make his ROI skyrocket.  To learn more about making aged leads a part of your total sales and marketing campaigns, email us with the subject line, “Aged Leads Inquiry” to info@colbydirect.com and indicate what type of insurance lead and volume you are considering. Or, call in the Washington D.C. area at (443) 540-5041.  We look forward to helping drive your sales!