Digital advertising is complicated enough without having to learn all of the acronyms and new buzzwords that are frequently introduced throughout each year.
After being in this business for over 20 years, I’ve seen it all. Nothing from the past can compare to the Artificial Intelligence (AI) ingenuity our tech engineers have been incorporating into our campaigns recently. Besides saving time and money, this sophisticated tool has increased traffic and leads tenfold, particularly with our insurance and healthcare clients who thrive on solid, reliable leads.
We’ve all seen the possibilities in science fiction movies, yet it seemed to take decades for artificial intelligence to become main stream. While it continues to become a part of our daily lives, AI has made a huge dent in how B2B and B2C marketing programs are now being planned and executed.
Although there might be a slight fear of artificial intelligence taking over the world, let’s remember the film industry’s intention is to sensationalize. Movies like “I, Robot”, “RoboCop” and “War Games” demonstrate the extreme possibilities that will never (hopefully) become our reality.
If you’re still focusing on optimizing your page to rank for keywords, it’s time to step up your SEO B2B know-how. Algorithms have changed in the last year or two which means so must your strategy. A couple years back ranking to get on page one of all search engines was the lofty, but worthwhile goal. It is takes much more time and money these days.
Over 50 percent of those who respond to a company’s promotions or sales efforts are not in the buying stage. Lead nurturing is the process of encouraging prospects to the next step within the sales funnel. If the elements in the funnel are not prepared prior to garnering the leads, they will be lost forever… unless they return when they are ready to buy, which is rare.
At this point, it doesn’t matter whether Mark Zuckerburg is in or out, Facebook continues to gain momentum. With over 2 million users in the US and nearly 2 billion users in the world, it simply has the reach no other platform or publication can claim.